Laboratoires Expanscience (stand 5D55) will present new haircare properties of three of its flagship natural active ingredients: Soline Bio, Ormesia and Pixalia. All three were re-objectified to address hair concerns related to climate change, including global warming and the increase of environmental pollution.

Ormesia is an upcycled maracuja (yellow passion fruit) seed extract, sourced from Peru and rich in polyphenols. This active ingredient has proven its efficacy by protecting the skin from the harmful effects of pollution and UV rays, stimulating natural self-defence mechanisms. When applied to haircare, Ormesia acts as a real shield against pollution. Tested ex-vivo on hair strands stressed by Arizona Dust and UV exposure, the active ingredient ensures better color retention on dyed hair and strengthens the hair fiber, effectively reducing breakage. In addition, it helps to preserve natural hair shine and gloss against pollution damage.

Soline Bio, an organic sunflower oil concentrate rich in unsaponifiables, sourced in France, has already proven its benefits on the skin by boosting key skin lipids, particularly ceramides, for immediate and lasting hydration. New ex-vivo tests on hair strands confirm that Soline Bio protects hair from the harmful effects of the sun and salt water (mimicking a summer stress). By protecting the hair cuticle, Soline Bio provides softeness and suppleness, facilitating detangling while significantly reducing breakage. The hair feels silky smooth and is durably protected.

Pixalia, extract of Cleome gynandra leaves and rich in polyphenols, is an active ingredient recognized for its skin microbiota rebalancing effectiveness, in particular with an action on the specific lipids markers of acne. It acts gently on dry skin while regulates sebum production and quality. Transposed into scalp care, Pixalia promotes a healthy scalp microbiota by specifically targeting Malassezia restricta, one of the main yeasts responsible for the formation of dandruff. This helps to maintain a soothed, purified and healthy scalp. After 28 days of use, 90.3% of respondents found their dandruff to be less visible and 77.4% felt less stressed by their scalp condition.

More info: Laboratoires Expanscience, www.expanscience.com